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Download PDF by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj: Advances in National Brand and Private Label Marketing:

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman

This e-book offers the newest learn and up to date stories within the box of nationwide model and personal label advertising and marketing. It covers a variety of issues, together with retailing, advertising, basic enterprise, psychology, economics and data. It addresses assorted components of program, similar to model naming and packaging judgements, cost elasticity, positioning, branding, shopper motivation, on-line groups, monetary main issue, innovations in progress and mature inner most labels. The contributions are prepared based on the next issues: shopper behaviour, strategic judgements, branding, industry developments and theoretical learn. The booklet provides a suite of unique, rigorous and appropriate contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona. 

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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman


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