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Read e-book online Airline e-Commerce: Log on. Take off. PDF

By Michael Hanke

From the few tickets that have been bought by way of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, worldwide on-line commute has grown to generate this present day greater than part one trillion money in annual profit. This improvement has introduced major alterations to the airline company, go back and forth markets, and shoppers. at the present time, airways world wide not just use e-commerce for internet affiliate marketing and promoting but in addition as a platform to provide distinctive prone and functions that experience no counterpart within the actual world.

This booklet is an in-depth creation to airline e-commerce. It covers a vast scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital homes & features

  • E-marketing

  • E-sales & distribution

  • Web shopper service

  • E-commerce organization

  • E-commerce strategy

Written via an airline e-commerce professional and illustrated with various examples of top airways during this region, Dr. Hanke presents for complete "behind-the-scenes" information of ways airline e-commerce works. This e-book is an important spouse for college students and practitioners alike since it permits the reader to procure an intensive origin of airline e-commerce. additionally, the e-book allows the reader to understand the ramifications of airline e-commerce in yes company components and to take potent motion for a profitable e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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