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Download PDF by David Feinleib: Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce

By David Feinleib

Learn easy methods to promote on-line. Real-world case reports and industry insights from the world's greatest manufacturers exhibit what the simplest manufacturers are doing correct to win on-line. be trained most sensible practices that permit manufacturers and outlets to outlive and thrive within the dynamic, fast paced, and hugely aggressive international of e-commerce.
Leveraging his first-hand wisdom as founder and CEO of content material Analytics, serial entrepreneur and writer David Feinleib examines the threats and titanic chance dealing with today’s most respected manufacturers. He demonstrates how manufacturers that are looking to reach the fiercely aggressive surroundings of e-commerce needs to comprehend and include the 4 key components that keep an eye on how a lot is bought and by way of whom: algorithms, content material, comfort, and execution.
What you will Learn

Learn the simplest practices in e-commerce of the world's major manufacturers and the way to:
  • Make the transition from promoting in-store to promoting (and successful) online
  • Conduct on-line model audits to pinpoint possibilities for improvement
  • Increase model fairness via high quality content
  • Maximize onine revenues through knowing the main metrics you must degree and optimize
Who This booklet Is For
Brand managers, buyer advertising pros, e-commerce managers, and revenues pros at manufacturers and brands; dealers, class managers, and retailers at shops; and company and web optimization pros seeking to boost services in e-commerce to allow them to extend the paintings they do with their model and save clients

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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib


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