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E-Commerce 2015, Global Edition - download pdf or read online

By Kenneth Laudon,Carol Traver

E-Commerce 2015 is meant to be used in undergraduate and graduate e-commerce classes in any enterprise self-discipline.

 

The market-leading textual content for e-commerce

This accomplished, market-leading textual content emphasizes the 3 significant riding forces at the back of e-commerce—technology switch, company improvement, and social issues—to supply a coherent conceptual framework for figuring out the field.

   

Teaching and studying Experience

This application will supply a greater educating and studying experience—for either teachers and students.

  • Comprehensive assurance enables realizing of the e-Commerce box: In-depth assurance of know-how swap, company improvement, and social concerns provides scholars a fantastic framework for realizing e-commerce.
  • Pedagogical Aids support scholars See techniques in motion: Infographics, tasks, and real-world case reviews support scholars see how the themes coated within the ebook paintings in practice.

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E-Commerce 2015, Global Edition by Kenneth Laudon,Carol Traver


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