By David VanHoose
This moment version of eCommerce Economics addresses the commercial concerns linked to utilizing computer-mediated digital networks, akin to the net, as mechanisms for shifting possession of or rights to take advantage of items and providers. After learning this ebook, scholars will realize difficulties that come up within the digital market, similar to tips on how to gauge the aggressive atmosphere, what items to provide, how you can marketplace these items, and the way to cost these items. in addition they will comprehend the conceptual instruments required to guage the correct scope of public rules in relation to digital commerce.
Core issues coated within the booklet comprise the underpinning of digital trade and the appliance of uncomplicated fiscal ideas, together with the theories of ideal and imperfect pageant, to the digital industry. development in this beginning, the ebook discusses digital items, community industries, and enterprise techniques and behavior. extra key subject matters contain online advertising, highbrow estate rights in a electronic setting, regulatory concerns in digital markets, public quarter concerns, on-line banking and finance, electronic money, overseas digital exchange, and the consequences of e-commerce for combination financial task.
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eCommerce Economics, Second Edition by David VanHoose