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Download e-book for iPad: E-Commerce Strategy: Text and Cases (Springer Texts in by Sanjay Mohapatra

By Sanjay Mohapatra

​​E-Commerce technique: textual content and Cases offers the basic literature required for graduate scholars and practitioners to appreciate digital trade. every one bankruptcy offers essentially designed studying ambitions and evaluation inquiries to spotlight the foremost themes and objectives. This booklet covers a number of the new strategies and applied sciences which have been tested for e-commerce website improvement. not like related books, themes corresponding to e-channel adoption, components affecting e-commerce adoption, and method layout are reviewed in higher intensity. also, the booklet examines parts now not more often than not lined like open resource, on-line examine, and peer-to-peer platforms.

E-Commerce technique: textual content and Cases is split into elements. half 1 examines the evolution of e-commerce, analyzes varied sectors equivalent to B2B and m-Commerce, and explores the demanding situations they face. Case stories of renowned businesses make stronger the thoughts realized to illustrate either successes and screw ups within the box. half 2 bargains with constructing thoughts in e-Commerce and appears at destiny traits together with internet 2.0. Overall, the precious guidance supplied may still turn out precious to scholars and researchers within the field.

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E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics) by Sanjay Mohapatra


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