By Nicolas Werro
This ebook introduces a fuzzy category strategy, which mixes relational databases with fuzzy common sense for more suitable and robust buyer dating administration (CRM). It indicates some great benefits of a fuzzy category unlike the normal sharp assessment of shoppers for the purchase, retention and restoration of shoppers in on-line retailers. The ebook begins with a presentation of the elemental ideas, fuzzy set thought and the mix of relational databases and fuzzy class. In its moment half, it specializes in the client standpoint, detailing the crucial options of CRM, its theoretical constructs and facets of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp client periods and exhibits the results for purchaser positioning, mass customization, personalization, buyer overview and controlling. ultimately, the publication provides the appliance and implementation of the techniques in on-line retailers. an in depth case research offers the applying and a separate bankruptcy introduces the bushy category question Language (fCQL) toolkit for imposing those options. In its appendix the booklet lists the bushy set operators and the question language’s grammar.
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Fuzzy Classification of Online Customers (Fuzzy Management Methods) by Nicolas Werro