By George Gmelch,Sharon Bohn Gmelch
While anthropologists frequently were accused of failing to "study up," this ebook turns an anthropological lens on an elite job – wine tasting. 5 million humans a 12 months, from the united states and out of the country, trip to California's Napa Valley to event the "good life": to style high quality wines, devour effective meals, and immerse themselves in different refined pleasures whereas surrounded via bucolic attractiveness.
Written in a hugely readable kind through anthropologists George and Sharon Gmelch, Tasting the nice existence examines who wine travelers are and what the "tasting" adventure is all approximately. It additionally examines the expansion of wine tourism within the valley and the impression it's having at the panorama and the lives of the folks who stay there. as well as the authors’ personal research, they current the private narratives of 17 those that paintings in Napa tourism — from winemaker to winery supervisor, from big name chef to attend employees, from sizzling air balloonist to masseuse. Their tales offer unforeseen and pleasing insights into this new kind of tourism, the folk who have interaction in it, its impression on a now iconic position, and American customer tradition within the twenty first century.
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Tasting the Good Life: Wine Tourism in the Napa Valley by George Gmelch,Sharon Bohn Gmelch